Wednesday, March 4, 2009
Maryland man develops Christian salt
Did you ever wish there were a Christian version of kosher salt? I thought not. But apparently a retired barber, Joe Godlewski, did.
Godlewski, who lives in western Maryland, has named his new product Blessed Christian Salt. It went on the market this week.
It's simply sea salt that's been blessed by an Episcopal priest, which is kind of an odd choice of denomination when you think about it. I would get a celebrity TV evangelist for more endorsement power. ...
You can buy Blessed Christian Salt on the Internet or in Christian bookstores. Apparently some portion of the proceeds will go to charity, according to an AP story, but no one is saying how much or which charities.
Also according to the AP story, Rabbi Sholem Fishbane, kosher administrator for the Chicago Rabbinical Council, said he doesn't blame Godlewski for seizing a business opportunity, even one that plays on public misconceptions about kosher products. (Certified kosher foods aren't blessed by rabbis.)
If the salt does well, Godlewski is planning to introduce a whole line of Christian-branded products, although so far there hasn't been a large market for the ones already around, like scripture candy and Christian fortune cookies.
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